Analysing Product Promotion Performance
Evaluate how promotions and discounts perform over time.
Introduction
Bepoz’s Product Promotion Summary report allows you to evaluate how active promotions are performing — including how many items have been sold under a promotion, how much discount was applied, and the net revenue impact. This is vital for reviewing the effectiveness of marketing campaigns, menu specials, loyalty offers, or price-based incentives.
Accessing the Report
-
Log in to Back Office.
-
Navigate to Reports > Sales & Analysis.
-
Select Product Promotion Summary.
-
Choose your date range and, if needed, a specific store, store group, or promotion group.
-
Click Generate Report.
Key Fields in the Product Promotion Summary Report
Field |
Description |
---|---|
Promotion Name |
The name of the configured promotion (as entered in Promotion Maintenance). |
Type |
The promotion type (e.g. Automatic Discount, Manual Discount, Loyalty Offer). |
Items Sold |
Total quantity of items sold under this promotion. |
Total Sales (Gross) |
Sales value before the promotion was applied. |
Discount Value |
Total dollar value discounted as part of the promotion. |
Net Sales |
Sales value after the promotion was applied. |
Transaction Count |
Number of transactions where the promotion was applied. |
Promotion Group (if used) |
The grouping the promotion belongs to (e.g. EOFY, Happy Hour, Combo Deals). |
💡 Depending on report view settings, your layout may include or exclude some of these fields. You can customise the report via the View button.
Common Use Cases
-
Compare performance of multiple promotions over time.
-
Review high-performing discounts (e.g. “2-for-1 Thursday”).
-
Track whether a campaign increased volume or just reduced revenue.
-
Justify marketing spend by analysing actual uplift in sales.
Best Practices
-
Use Promotion Groups to group related campaigns (e.g., “Summer 2024 Promos”).
-
Run the report at the end of the campaign to evaluate final results.
-
Filter by site or store group to understand regional effectiveness.
-
Combine with sales reports to measure sales uplift versus baseline performance.
FAQs
Q: Can I see which products were included in a promotion?
Yes — the report will group sales by promotion, and you can filter to specific products using Promotion Group or Product filters.
Q: How do I know if a promotion was profitable?
Compare Gross vs. Net Sales, and run a COGS or Margin report for the same products to evaluate profitability.
Q: Are voided or refunded transactions included?
This depends on your reporting settings. Typically, voids are excluded, but refunds may show depending on how they were processed.