Analysing Product Promotion Performance

Introduction

Bepoz’s Product Promotion Summary report allows you to evaluate how active promotions are performing — including how many items have been sold under a promotion, how much discount was applied, and the net revenue impact. This is vital for reviewing the effectiveness of marketing campaigns, menu specials, loyalty offers, or price-based incentives.

Accessing the Report

Log in to Back Office.
Navigate to Reports > Sales & Analysis.
Select Product Promotion Summary.
Choose your date range and, if needed, a specific store, store group, or promotion group.
Click Generate Report.

Key Fields in the Product Promotion Summary Report

Field	Description
Promotion Name	The name of the configured promotion (as entered in Promotion Maintenance).
Type	The promotion type (e.g. Automatic Discount, Manual Discount, Loyalty Offer).
Items Sold	Total quantity of items sold under this promotion.
Total Sales (Gross)	Sales value before the promotion was applied.
Discount Value	Total dollar value discounted as part of the promotion.
Net Sales	Sales value after the promotion was applied.
Transaction Count	Number of transactions where the promotion was applied.
Promotion Group (if used)	The grouping the promotion belongs to (e.g. EOFY, Happy Hour, Combo Deals).

💡 Depending on report view settings, your layout may include or exclude some of these fields. You can customise the report via the View button.

Common Use Cases

Compare performance of multiple promotions over time.
Review high-performing discounts (e.g. “2-for-1 Thursday”).
Track whether a campaign increased volume or just reduced revenue.
Justify marketing spend by analysing actual uplift in sales.

Best Practices

Use Promotion Groups to group related campaigns (e.g., “Summer 2024 Promos”).
Run the report at the end of the campaign to evaluate final results.
Filter by site or store group to understand regional effectiveness.
Combine with sales reports to measure sales uplift versus baseline performance.

FAQs

Q: Can I see which products were included in a promotion?

Yes — the report will group sales by promotion, and you can filter to specific products using Promotion Group or Product filters.

Q: How do I know if a promotion was profitable?

Compare Gross vs. Net Sales, and run a COGS or Margin report for the same products to evaluate profitability.

Q: Are voided or refunded transactions included?

This depends on your reporting settings. Typically, voids are excluded, but refunds may show depending on how they were processed.